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The Edison Rendering

Benson’s Restaurant Group Unveils The Edison as New Third Ward Restaurant

Benson’s Restaurant Group today revealed the name and concept for its fourth restaurant opening in the Historic Third Ward. The Edison will make its debut at 322 N. Broadway St. in summer 2023.


The Edison, a sophisticated neighborhood grill, will feature indulgent, new American eats serving coal-fired butcher’s cuts and seafood, as well as other classic dishes. The speakeasy-inspired bar will highlight a curated selection of distilled spirits, nostalgic cocktails with a modern twist, local draft beers and an approachable wine list.


“For the past few months, we’ve been hard at work with our partners, skilled executive chefs and staff to create impeccable food and drink offerings and a welcoming gathering place that stands out in the Third Ward,” said David Marcus, CEO of Benson’s Restaurant Group. “The space captures the true spirit of the Third Ward, with raw, architectural accents with warm wood and tall windows, while remaining contemporary and inviting. We can’t wait for the community to experience The Edison for weekday brunch with a colleague, a family gathering for dinner, or a post-work drink at the bar.”


The restaurant will seat 140 guests, including bar and dining seating, and 44 outdoor seats on the front patio. The Edison will be open seven days a week for brunch, lunch and dinner, with happy hour occurring Monday – Friday.


Patrick Erdman will be leading The Edison team as general manager. Most recently, Erdman worked at Levy at Fiserv Forum, with previous management roles at several fine dining concepts, including Bartolotta Restaurant Group.


“We have a combination of new faces and tenured team members, all of whom are extremely skilled at their craft, making up The Edison. I’m thrilled for what’s in store,” added Marcus.


Benson’s regional executive chef Steve Gustafson, who most recently spearheaded The Bridgewater Modern Grill culinary operations, and corporate executive chef Alex Sazama will oversee menu creation. Anthony Jensson, new to the Benson’s Restaurant Group team but a seasoned chef within the Milwaukee area, has been named executive chef of The Edison, with Executive Sous Chef Adam Gustavson bringing his talents from Onesto to the new restaurant.


The Edison is currently hiring for all front of house and back of house operations. To apply, visit


Benson’s Restaurant Group currently operates three other restaurants in Milwaukee’s Historic Third Ward - Onesto, Smoke Shack and Blue Bat Kitchen & Tequilaria – as well as AJ Bombers in downtown and The Bridgewater Modern Grill in the Bay View area.



Benson’s Restaurant Group is a family-owned hospitality company based in Milwaukee that conceptualizes, develops and operates a portfolio of restaurants. Benson’s Restaurant Group, a division of Marcus Investments, currently operates and manages five different casual dining restaurant concepts: The Bridgewater Modern Grill, Onesto, Blue Bat Kitchen & Tequilaria, Smoke Shack and AJ Bombers. The group is also the franchisor of Zaffiro’s pizza brand. Learn more at


For more information or media inquiries, contact Benson's Restaurant Group.

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